Task for the Holidays

Who are they?

What artists do they represent?

What is their target market? How do you know?

How is the music distributed?

How is it marketed? Find examples from all different types of media – think about tours, websites, press releases, appearances, hype, news, photo opportunities, tv advertising, magazine advertising, radio

Think about how the product is 'sold' – sex, scandal etc

What is their relationship with the consumer? Think about how the marketing 'works'

What are the difficulties and challenges that the different types of label face? Why?

How do these label sign new talent? Do they?

How have new technologies influenced these labels? Think about youtube, myspace, itunes, spotify etc

How has pirated music affected these industries?

Task for March 4th: Editing

Media Studies: Test

 

Using the text we watched last lesson, consider the effect of editing on the impression the audience is given of policing.

 

You should write about:

 

Cut

 

Continuity

 

Cross cutting

 

Eye-line match

 

Jump-cut

 

Sequence shot

 

Shot-reverse

 

Dolly shot

 

Pan

 

 

Make notes under each of the headings as you watch.

How to upload Radio shows to blogs

1. Download 'switch sound file converter'. http://www.nch.com.au/switch/plus.html
   
2. Change your audacity file to an MP3 file using the converter.
   
3. Open a podbean account. www.podbean.com
   
4. Upload your mp3 to podbean:
   

   
    

   Publish a podcast:
   

5. 
   

Publish a new show

 

Once you have published your show, go to 'Manage'. Click on 'embedded code' and copy the HTML into a new post on your blog.

 

It will appear as an MP3 player on your blog:

Enrichment task 2

Periods 4 and 5 – Audiences and Institutions

This is for section B of your examination

One compulsory question to be answered by candidates based upon a case study of a specific media industry, from a choice of six topic areas offered by OCR.

 

At Gosford, we narrow this choice to:

• Newspapers
  
• Magazines
  
• Film
  

 

You should be prepared to demonstrate understanding of contemporary institutional processes of production, distribution, marketing and exchange/exhibition at a local, national or international level as well as British audiences' reception and consumption.

 

We are going to begin by looking at the FILM industry

 

You will need to find out:

1. What the 'film industry' encompasses
   
2. Where are most films made? (including facts about how many etc..)
   
3. Who are the 'industry giants' (in terms of distribution)?
   
4. Who are the 'industry giants' (in terms of production)?
   
5. How many films (on average) are produced each year?
   
6. Who are the main 'independents'?
   
7. What is the average budget for a film?
   
8. What are the main ways that films are advertised?
   
9. How are films distributed?
   
10. How are films classified? By who? What is the criteria?
    
11. Who are the regulatory boards?
    
12. Who are the main acting unions?
    
13. What has been the impact of technology on the advertising/promotion and distribution of films? (think about: Cloverfield, Blair Witch)
    
14. How merchandising works in the film industry
    
15. The British film industry
    

Post your findings to your blog

This task must be completed by the end of the day

Enrichment Task 1

Representation

Read the information on the sheets (and highlight the key information you think you need to remember – that will help with your revision for your examination)

Produce a power-point presentation on the representation of XXX in XXX.

Choose from the following:

• Women in sit-coms
  
• Men in medical drama
  
• Social class in crime drama
  
• Sexuality in teen drama
  
• Ethnicity in soaps
  
• Gender in historical drama
  
• Time periods in science fiction
  

You should look at the following websites:

www.youtube.co.uk

www.screenonline.org

http://www.bbc.co.uk/iplayer/

http://www.channel4.com/programmes/catch-up

http://www.itv.com/ITVPlayer/

 

You should aim to look at a variety of clips in preparation for your presentation (at least 4 different clips)

These are SOME examples to get you thinking...

 

Frost	Morse	Taggart	Life on Mars
Eastenders	Hollyoaks	Coronation Street	Emerdale
Neighbours	Spooks	Downton Abbey	Skins
Misfits	Dr Who	Casualty	Red Dwarf
Bodies	House	CSI	My Family
Father Ted	My Hero	Doctors	The Green Wing
Holby City	Frasier	Ugly Betty	Friends
Blood and Sand	Bleak House	Rome	Waking the Dead

 

You must be prepared to present what you find for period 3

Homework - for Wednesday

Produce an analysis of the extract you watched in today's lesson. (500 words)

You should analyse:
The use of mise en scene
Editing
Sound
Representation
Camera Angles
Aspects of TV drama highlighted

Any questions, post a question on the blog

Witney

Representation: Bodies

In the clip from 'Bodies' men and women are represented in an interesting way.

For a large proportion of the clip there are mainly women, suggesting that the environment of a hospital is dominated by women. There are women in all different roles from the office staff to nurses.

Men are really only seen in the latter part of the scene when they reach surgery.

It is also clearly a gynaecological department and the men seem to be very much in charge. The men here also conform to stereotypes here by making inappropriate comments and, quite frankly, offensive comments. In addition, the men seem more focused on 'carrot cake' and 'music' than the task at hand. It is the woman who notices the mistake and the woman who wants to make a bigger deal out of it and this shows that the women are perhaps more empathetic, caring and professional.

The dominant man at the end seems arrogant and this would conform to the stereotype of a surgeon in his position.